Fewer steps, better UX
We simplified the user journey for every key action, so users reach information or contact with a minimal number of clicks.
Project
Metrodom - Digital real estate platform
Real estateDigital platformIn production
Stack:Next.jsTypeScriptTailwindCSS
Skopje, North Macedonia
Open websiteProblem
The need for a modern, clear presentation
Metrodom needed a digital platform that clearly presents its listings and shortens the path from interest to contact.
Solution overview
We built a fast and stable platform focused on clarity, trust and conversion through clear content and simple navigation.
Key elements
- Better overview of listings
- Fast communication with potential clients
- Improved editorial control over content
Key features
- Advanced CMS for buildings, floors, units and amenities
- Statistics with visual charts for faster decision-making
- Interactive building view with floor plans and smart unit selection
- Dedicated unit pages with photos, key information and a clear presentation
- Secure authentication and login system (protected data)
Design decisions
Clear visual hierarchy
Focus on the most important information by priority for faster and more confident decision-making.
Challenges
- Balancing a large volume of content with a simple UX
- Organizing a complex data structure (buildings, floors, units)
- Maintaining high performance despite a large number of photos and visual elements
- Aligning the administrative CMS interface with the public sales interface
- Ensuring secure authentication and protection of sensitive data